Clara

The key to your new home.

The key to your new home.

The key to your new home.

The key to your new home.

The Brief

Clara is the tenant-fist rental application platform helping renters find their ideal homes and helping landlords find their ideal renters. As a startup entering a crowded market, Clara needed a brand identity that stand out and resonate with both renters worried about data privacy and landlords wary of another tech solution.

Clara is the tenant-fist rental application platform helping renters find their ideal homes and helping landlords find their ideal renters. As a startup entering a crowded market, Clara needed a brand identity that stand out and resonate with both renters worried about data privacy and landlords wary of another tech solution.

Clara is the tenant-fist rental application platform helping renters find their ideal homes and helping landlords find their ideal renters. As a startup entering a crowded market, Clara needed a brand identity that stand out and resonate with both renters worried about data privacy and landlords wary of another tech solution.

The Solution

Clara is they key to your new home. We positioned Clara as a trusted solution for Landlords and a one stop shop for Renters. We built a brand inspired by color, textures and photography of the home.

Clara is they key to your new home. We positioned Clara as a trusted solution for Landlords and a one stop shop for Renters. We built a brand inspired by color, textures and photography of the home.

Clara is they key to your new home. We positioned Clara as a trusted solution for Landlords and a one stop shop for Renters. We built a brand inspired by color, textures and photography of the home.

My Role

Owned brand identity design

Collaborated on brand strategy

Art Directed web and brand motion design

Collaborated on website design

Equipped Clara's founder with brand identity enablement kit

Work done at Innovatemap

Owned brand identity design

Collaborated on brand strategy

Art Directed web and brand motion design

Collaborated on website design

Equipped Clara's founder with brand identity enablement kit

Work done at Innovatemap

Owned brand identity design

Collaborated on brand strategy

Art Directed web and brand motion design

Collaborated on website design

Equipped Clara's founder with brand identity enablement kit

Work done at Innovatemap