About me

About me

I’ve partnered with dozens of founders, executives, and teams over 7+ years to create transformative identities that push boundaries and bring visionary ideas to life.

I live in Indianapolis and am way too excited about my veggie garden this year, seriously don't ask about it unless you have at least 15 minutes to spare.

I’ve partnered with dozens of founders, executives, and teams over 7+ years to create transformative identities that push boundaries and bring visionary ideas to life.

I live in Indianapolis and am way too excited about my veggie garden this year, seriously don't ask about it unless you have at least 15 minutes to spare.

I’ve partnered with dozens of founders, executives, and teams over 7+ years to create transformative identities that push boundaries and bring visionary ideas to life.
I live in Indianapolis and am way too excited about my veggie garden this year, seriously don't ask about it unless you have at least 15 minutes to spare.

I’ve partnered with dozens of founders, executives, and teams over 7+ years to create transformative identities that push boundaries and bring visionary ideas to life.

I live in Indianapolis and am way too excited about my veggie garden this year, seriously don't ask about it unless you have at least 15 minutes to spare.

Photography by Anna Powell Denton

What I believe

What I believe

Some ideas I've come to see be true for work and life.

Some ideas I've come to see be true for work and life.

Some ideas I've come to see be true for work and life.

There's no 'We' in Brand (but there should be)

There's no 'We' in Brand (but there should be)

There's no 'We' in Brand (but there should be)

No great work is made alone, period. Open handed sharing and collaborating early and often is core to creating amazing work.

No great work is made alone, period. Open handed sharing and collaborating early and often is core to creating amazing work.

No great work is made alone, period. Open handed sharing and collaborating early and often is core to creating amazing work.

Give more, not less

Give more, not less

Give more, not less

Design is a service and how it's done matters as much what is delivered. Every project is a chance to surprise, delight and exceed expectations (Shoutout to Will Guidara's Unreasonable Hospitality for inspiring this).

Design is a service and how it's done matters as much what is delivered. Every project is a chance to surprise, delight and exceed expectations (Shoutout to Will Guidara's Unreasonable Hospitality for inspiring this).

Design is a service and how it's done matters as much what is delivered. Every project is a chance to surprise, delight and exceed expectations (Shoutout to Will Guidara's Unreasonable Hospitality for inspiring this).

Taste the Wine

Taste the Wine

Taste the Wine

Solutions can only be as good as your understanding of the problem. Working in SaaS? Use the product. Partnering with a winery? Taste the wine.

Solutions can only be as good as your understanding of the problem. Working in SaaS? Use the product. Partnering with a winery? Taste the wine.

Solutions can only be as good as your understanding of the problem. Working in SaaS? Use the product. Partnering with a winery? Taste the wine.

Earn the right to ask for attention

Earn the right to ask for attention

Earn the right to ask for attention

Human attention is increasingly fragmented. I believe in creating things worthy of earning a piece of it.

Human attention is increasingly fragmented. I believe in creating things worthy of earning a piece of it.

Human attention is increasingly fragmented. I believe in creating things worthy of earning a piece of it.

Optimism on tap

Optimism on tap

Optimism on tap

Priorities shift and roadblocks happen, approaching changing project dynamics as creative opportunities makes work lighter and life easier.

Priorities shift and roadblocks happen, approaching changing project dynamics as creative opportunities makes work lighter and life easier.

Priorities shift and roadblocks happen, approaching changing project dynamics as creative opportunities makes work lighter and life easier.

What I do

What I do

Selection of Capabilities

Brand Identity Design

Brand Auditing

Brand Enablement

Brand Guidelines

Brand Hierarchy

Brand Strategy

Digital Design

Graphic Design

Naming

Web Design

Illustration

Custom Type Design

Motion Design

Areas of Exploration

Generative AI

Creative Coding

3D Design