Doodle
Every meeting starts with When.
Every meeting starts with When.
Every meeting starts with When.
Every meeting starts with When.
The Brief
Known by millions as a go-to personal scheduling tool, Doodle needed a change of brand to communicate their capabilities to a professional audience.
The Solution
We defined Doodle’s new brand idea: ‘It starts with When’. Every meeting, appointment, and collaboration starts with finding 'when'. Building on 'when' and time as a foundation, our new brand identity uses a dynamic calendar grid (7 days x 18 hours) paired with new color and type palettes to connect with a professional audience.
We defined Doodle’s new brand idea: ‘It starts with When’. Every meeting, appointment, and collaboration starts with finding 'when'. Building on 'when' and time as a foundation, our new brand identity uses a dynamic calendar grid (7 days x 18 hours) paired with new color and type palettes to connect with a professional audience.
We defined Doodle’s new brand idea: ‘It starts with When’. Every meeting, appointment, and collaboration starts with finding 'when'. Building on 'when' and time as a foundation, our new brand identity uses a dynamic calendar grid (7 days x 18 hours) paired with new color and type palettes to connect with a professional audience.
My Role
Owned brand identity design
Collaborated on brand strategy
Presented brand identity design and refinement to Doodle's executive team
Collaborated with and enabled Doodle's internal design team to create a successful brand handoff
Work done at Innovatemap
Owned brand identity design
Collaborated on brand strategy
Presented brand identity design and refinement to Doodle's executive team
Collaborated with and enabled Doodle's internal design team to create a successful brand handoff
Work done at Innovatemap
Owned brand identity design
Collaborated on brand strategy
Presented brand identity design and refinement to Doodle's executive team
Collaborated with and enabled Doodle's internal design team to create a successful brand handoff
Work done at Innovatemap
