MathTrack
Solving the national math problem.
Solving the national math problem.
Solving the national math problem.
Solving the national math problem.
The Brief
MathTrack was created to end the math teacher shortage in the US. Their teacher training and curriculum solution can get new teachers in classrooms in just 4 weeks. Aiming to build credibility with school systems and attract new teachers, Mathtrack (then XR Technologies) needed a new name and brand that to show they were doing things different.
MathTrack was created to end the math teacher shortage in the US. Their teacher training and curriculum solution can get new teachers in classrooms in just 4 weeks. Aiming to build credibility with school systems and attract new teachers, Mathtrack (then XR Technologies) needed a new name and brand that to show they were doing things different.
MathTrack was created to end the math teacher shortage in the US. Their teacher training and curriculum solution can get new teachers in classrooms in just 4 weeks. Aiming to build credibility with school systems and attract new teachers, Mathtrack (then XR Technologies) needed a new name and brand that to show they were doing things different.
The Solution
Flip the script on math education. Break down dated ideas about who can be a math teacher and the path it takes to get there. Using bold colors, a custom wordmark, and a visual language inspired by basic geometry, we positioned MathTrack as a modern and credible solution.
Flip the script on math education. Break down dated ideas about who can be a math teacher and the path it takes to get there. Using bold colors, a custom wordmark, and a visual language inspired by basic geometry, we positioned MathTrack as a modern and credible solution.
Flip the script on math education. Break down dated ideas about who can be a math teacher and the path it takes to get there. Using bold colors, a custom wordmark, and a visual language inspired by basic geometry, we positioned MathTrack as a modern and credible solution.
My Role
Owned brand identity design
Collaborated on name strategy and ideation
Art Directed explainer video
Activated brand identity through web design, internal presentation design, guidelines and more
Work done at Innovatemap.
Owned brand identity design
Collaborated on name strategy and ideation
Art Directed explainer video
Activated brand identity through web design, internal presentation design, guidelines and more
Work done at Innovatemap.
Owned brand identity design
Collaborated on name strategy and ideation
Art Directed explainer video
Activated brand identity through web design, internal presentation design, guidelines and more
Work done at Innovatemap.
